Meza Al-Arabia – Transportation & Logistics Reinvented
About the Client
Meza Al-Arabia is a rising player in the Saudi transportation sector, offering scheduled airport transfers, VIP rides, and logistics mobility services. The company operates through a mobile application platform and serves individual and corporate clients across major cities in KSA.
Industry: Transportation & Mobility Logistics.
Location: Saudia Arabia
🚧 Business Challenges
Before GBH’s ERP implementation, Meza faced multiple operational gaps
- Disconnected trip scheduling, driver assignment, and vehicle tracking
- Manual ticketing, invoicing, and customer follow-ups
- No unified platform for HR, payroll, and attendance for drivers
- Difficulty in calculating trip profitability and cost-per-ride
- Lack of centralized vehicle maintenance logs and document control
✅ GBH’s ERP Solution – Phase-Based Overview
🔍 Phase 1: Discovery & Process Mapping
Mapped ride booking flow: app request → dispatcher assignment → trip execution → invoicing.
Analyzed driver management, fuel usage, and vehicle availability tracking.
Identified weak points in customer service tracking and document handling.
⚙️ Phase 2: ERP System Configuration
Implemented Odoo with custom workflows for transport request management, driver dispatch, and invoicing
Integrated fleet management: maintenance tracking, fuel logs, and vehicle documentation.
Configured analytic accounting for profitability by trip, route, and vehicle.
Set up HR and payroll to support full-time, part-time, and contract drivers.
Defined custom KPIs for dispatchers, drivers, and support agents.
🧪 Phase 3: Testing & UAT
Simulated trip bookings and cost tracking.
Tested payroll logic including overtime and trip incentives.
Verified reports for monthly profitability and maintenance costs.
📚 Phase 4: Training & Rollout
Trained operations staff on trip entry, fleet tracking, and invoicing workflows.
Launched ERP across Riyadh and Jeddah regions with phased vehicle onboarding.
Enabled customer service ticketing and complaint resolution within Odoo.
🛠️ Phase 5: Continuous Support & Enhancements
Added custom mobile views for trip creation and driver schedules.
Monthly reporting enhancements for profitability and cost-per-kilometer.
Built dashboards for management to monitor real-time trip stats, availability, and cost centers
Take a closer look
🧩 ERP Implementation Scope
Platform: Odoo 18 (Saudi Localization)
Modules Implemented
- Maintenance schedules, insurance, fuel consumption, and inspections
- Trip invoicing, VAT application, customer account statements.
- Shift-based payroll, trip-linked incentives, GOSI compliance.
- Driver shifts, break logs, route attendance.
- Vehicle documents, trip contracts, compliance files.
- Ride stats, trip cost, vehicle downtime, and profitability per region.
- Customer support tickets and service quality follow-up.
📈 Key Business Results
Centralized dispatch and trip tracking across KSA
60% faster invoice issuance after trip completion
Improved visibility on trip profitability per region and vehicle
Fleet maintenance schedule automated and digitally tracked
Unified HR and payroll for diverse driver types and contract models
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