The challenge
Where Meza Al-Arabia started
Before GBH’s ERP implementation, Meza faced multiple operational gaps
Disconnected trip scheduling, driver assignment, and vehicle tracking
Manual ticketing, invoicing, and customer follow-ups
No unified platform for HR, payroll, and attendance for drivers
Difficulty in calculating trip profitability and cost-per-ride
Lack of centralized vehicle maintenance logs and document control
How GBH delivered
5 phases from mapping to go-live
GBH implemented Odoo end to end for Meza Al-Arabia, configured around how the business actually works.
Phase 01Discovery & Process Mapping
- Mapped ride booking flow: app request → dispatcher assignment → trip execution → invoicing.
- Analyzed driver management, fuel usage, and vehicle availability tracking.
- Identified weak points in customer service tracking and document handling.
Phase 02ERP System Configuration
- Implemented Odoo with custom workflows for transport request management, driver dispatch, and invoicing
- Integrated fleet management: maintenance tracking, fuel logs, and vehicle documentation.
- Configured analytic accounting for profitability by trip, route, and vehicle.
- Set up HR and payroll to support full-time, part-time, and contract drivers.
- Defined custom KPIs for dispatchers, drivers, and support agents.
Phase 03Testing & UAT
- Simulated trip bookings and cost tracking.
- Tested payroll logic including overtime and trip incentives.
- Verified reports for monthly profitability and maintenance costs.
Phase 04Training & Rollout
- Trained operations staff on trip entry, fleet tracking, and invoicing workflows.
- Launched ERP across Riyadh and Jeddah regions with phased vehicle onboarding.
- Enabled customer service ticketing and complaint resolution within Odoo.
Phase 05Continuous Support & Enhancements
- Added custom mobile views for trip creation and driver schedules.
- Monthly reporting enhancements for profitability and cost-per-kilometer.
- Built dashboards for management to monitor real-time trip stats, availability, and cost centers
Scope
What we implemented
PlatformOdoo 18 (Saudi Localization)
Fleet ManagementMaintenance schedules, insurance, fuel consumption, and inspections
Sales & InvoicingTrip invoicing, VAT application, customer account statements.
HR & PayrollShift-based payroll, trip-linked incentives, GOSI compliance.
Timesheets & AttendanceDriver shifts, break logs, route attendance.
Document ManagementVehicle documents, trip contracts, compliance files.
Custom DashboardsRide stats, trip cost, vehicle downtime, and profitability per region.
Helpdesk/CRMCustomer support tickets and service quality follow-up.
Results
What changed for Meza Al-Arabia
Centralized dispatch and trip tracking across KSA
60%Faster invoice issuance after trip completion
Improved visibility on trip profitability per region and vehicle
Fleet maintenance schedule automated and digitally tracked
Unified HR and payroll for diverse driver types and contract models
Ongoing partnership
How GBH supports Meza Al-Arabia today
Functional support and an SLA-based helpdesk
System enhancements as the business grows
Tax and compliance updates
Training for new hires and process refreshers
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