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Marky Poultry & Food Production – End-to-End ERP Transformation 


About the Client

Flowtech Environmental Solutions is a leading provider of mechanical, electrical, and environmental services in Egypt, with a strong portfolio in the installation, commissioning, and maintenance of water treatment systems, pumps, HVAC solutions, and control systems. The company serves public and private sector clients across utilities, infrastructure, and industrial sectors.

Industry: Technical Services, Mechanical & Environmental Contracting

Location: Egypt.


 

Business Challenges

  Before GBH’s ERP implementation, Marky faced:


- Lack of real-time inventory tracking across farms, feed mills, and warehouses

- Manual accounting with slow financial closing cycles

No cost visibility per poultry batch or production cycle

- Uncoordinated distribution planning leading to delivery delays

- Fragmented HR data across farming and processing sites

- No integrated quality control for feed, veterinary products, and chicken processing


GBH’s Solution

GBH deployed a fully integrated Odoo ERP system, customized for high-end design firms with project-based workflows and financial control.

🔍 Phase 1: Business Process Mapping

- Mapped all operations from feed production → poultry rearing → processing → sales

- Identified key gaps in batch tracking, feed cost control, and delivery route planning

⚙️ Phase 2: ERP Implementation (Odoo 18 – Egypt Localization)

- Manufacturing module for feed mill and poultry processing BOMs 

- Batch & lot tracking for traceability from farm to customer

- HR & Payroll linked to attendance at each farming site

- Accounting & Tax setup with ETA integration

- Inventory & Procurement for veterinary products and raw materials

📊 Phase 3: Advanced Reporting

- Real-time dashboards for poultry batch performance

- Profitability tracking by farm site, product line, and customer segment

👥 Phase 4: Training & Go-Live  

- Trained farm supervisors, production managers, and finance teams

- Provided post-go-live operational tuning and process automation

🧩 Implementation Scope


ERP Platform: Odoo 18 Enterprise (Egypt Localization)

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Modules Implemented

  • Feed production BOMs, chicken processing flows.
  • Multi-warehouse for farms, feed mills, and distributors.
  • Supplier pricelists, feed ingredient procurement.
  • Order processing, delivery scheduling, customer invoicing.
  • ETA e-invoicing, VAT, and farm-specific cost centers.
  • Egypt Labor Law compliance, farm attendance integration.
  • Batch certificates, veterinary reports.
  • Poultry rearing cycles and feed scheduling.

Outcomes & Value Delivered

25%

Improvement in feed cost control via automated procurement and BOM accuracy


30%

Faster financial closing cycles


Full Traceability

From farm to end customer for compliance and recalls


Optimized Distribution

With reduced delivery delays


Centralized HR

Data for better workforce planning


🔗 GBH’s Ongoing Role

Continuous ERP enhancements for seasonal production changes
New reporting dashboards for sales by product line and region
Tax and compliance updates in line with ETA changes  
Training for new hires and process refreshers

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