The challenge
Where Marky started
Before GBH’s ERP implementation, Marky faced:
Lack of real-time inventory tracking across farms, feed mills, and warehouses
Manual accounting with slow financial closing cycles
No cost visibility per poultry batch or production cycle
Uncoordinated distribution planning leading to delivery delays
Fragmented HR data across farming and processing sites
No integrated quality control for feed, veterinary products, and chicken processing
How GBH delivered
4 phases from mapping to go-live
GBH implemented Odoo end to end for Marky, configured around how the business actually works.
Phase 01Business Process Mapping
- Mapped all operations from feed production → poultry rearing → processing → sales
- Identified key gaps in batch tracking, feed cost control, and delivery route planning
Phase 02ERP Implementation (Odoo 18 – Egypt Localization)
- Manufacturing module for feed mill and poultry processing BOMs
- Batch & lot tracking for traceability from farm to customer
- HR & Payroll linked to attendance at each farming site
- Accounting & Tax setup with ETA integration
- Inventory & Procurement for veterinary products and raw materials
Phase 03Advanced Reporting
- Real-time dashboards for poultry batch performance
- Profitability tracking by farm site, product line, and customer segment
Phase 04Training & Go-Live
- Trained farm supervisors, production managers, and finance teams
- Provided post-go-live operational tuning and process automation
Scope
What we implemented
ERP PlatformOdoo 18 Enterprise (Egypt Localization)
ManufacturingFeed production BOMs, chicken processing flows.
Inventory ManagementMulti-warehouse for farms, feed mills, and distributors.
Purchase & Vendor ManagementSupplier pricelists, feed ingredient procurement.
Sales & DistributionOrder processing, delivery scheduling, customer invoicing.
Accounting & TaxETA e-invoicing, VAT, and farm-specific cost centers.
HR & PayrollEgypt Labor Law compliance, farm attendance integration.
Document ManagementBatch certificates, veterinary reports.
Production PlanningPoultry rearing cycles and feed scheduling.
Results
What changed for Marky
25%Improvement in feed cost control via automated procurement and BOM accuracy
30%Faster financial closing cycles
Full traceability from farm to end customer for compliance and recalls
Optimized distribution with reduced delivery delays
Centralized HR data for better workforce planning
Ongoing partnership
How GBH supports Marky today
Continuous ERP enhancements for seasonal production changes
New reporting dashboards for sales by product line and region
Tax and compliance updates in line with ETA changes
Training for new hires and process refreshers
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Science & Innovation Park, The British University in Egypt, El Shorouk, Cairo