The challenge
Where Namaa started
As demand grew, Namaa needed one system to run production, stock, sales and finance.
Production planned manually, without a link to sales orders or raw material stock
Cement, aggregates and finished blocks tracked in spreadsheets
Deliveries to construction sites coordinated by phone
Sales, purchasing and accounting in separate tools
Limited visibility on cost and margin per block type
How GBH delivered
3 phases from mapping to go-live
GBH implemented Odoo end to end for Namaa, configured around how the business actually works.
Phase 01Process mapping
- Mapped sales, production, stock, purchasing and delivery flows
- Defined bills of materials for each block type
Phase 02Odoo implementation
- Manufacturing, Inventory, Sales, CRM, Purchase, Accounting, HR and Website on one system
- Production orders driven by sales demand and reorder rules
Phase 03Training & go-live
- Role-based training for production, sales, warehouse and finance teams
- Go-live support and post-launch tuning
Scope
What we implemented
ERP PlatformOdoo Enterprise
Manufacturing (MRP)Ensures timely production by planning materials, inventory, and schedules efficiently.
Inventory ManagementTracks and controls stock levels to ensure the right products are available at the right time.
Sales and CRMManage customer relationships and sales processes to boost revenue and improve customer satisfaction.
AccountingTracks, records, and analyzes financial transactions to ensure accurate reporting and informed decision-making.
PurchasingPurchasing manages the procurement of goods and services to ensure timely supply at optimal cost and quality.
HR and PayrollHR and Payroll handle employee management, attendance, and salary processing to ensure smooth workforce operations and compliance.
Website & eCommerceProvide a digital platform to showcase products, manage online sales, and enhance customer engagement.
Results
What changed for Namaa
30%Increase in operational efficiency through automated production planning and inventory control
40%Fewer stock-outs and less excess inventory with real-time stock visibility
On-time delivery improved from 78% to 95%
Faster order-to-cash through integrated sales, inventory and accounting
Informed decisions with dashboards and custom reports
Ongoing partnership
How GBH supports Namaa today
Functional support and an SLA-based helpdesk
System enhancements as the business grows
Tax and compliance updates
Training for new hires and process refreshers
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Science & Innovation Park, The British University in Egypt, El Shorouk, Cairo