Aloula Auctions – Real Estate Auctions Digitized
About the Client
Aloula Auctions is a leading real estate auction house that facilitates high-value property auctions across Saudi Arabia, offering transparent, competitive bidding and streamlined legal processes.
Industry: Real Estate Auctions / Property Sales
Location: Saudi Arabia
Business Challenges
Aloula Auctions operated in a fast-paced, high-stakes market with limited digital infrastructure. Key challenges included:
- Manual auction registration, attendance, and bidding processes
- Inaccurate commission tracking per auction and region
- Delays in financial reconciliation and invoice issuance
- No real-time visibility on auction revenue and client settlements
- Fragmented HR and payroll operations
GBH’s Solution
GBH deployed a fully integrated Odoo ERP system, customized for high-end design firms with project-based workflows and financial control.
🔍 Phase 1: Process Mapping
- Analyzed end-to-end auction flow: property listing → bidder registration → auction day → invoicing → commission payout
- Identified issues with cash handling, manual reporting, and post-auction settlements
⚙️
Phase 2: ERP Design & Setup
- Configured Odoo for auction-specific sales flows, commission structures, and bidder tracking
- Enabled project-based accounting per auction event
- Customized HR and payroll based on auction staff shifts and regional variations
🧪 Phase 3: Testing &
UAT
- Simulated live auction events with dummy data
- Verified accounting entries, commission payouts, and bidder invoices
📚 Phase 4: Training & Launch
- Trained teams on auction registration, post-auction reporting, and finance approvals
- Went live with real estate events in Riyadh and Jeddah
🛠️ Phase 5: Post-Go-Live
Enhancements
- Added integration with online bidding platforms (future roadmap)
- Developed KPI dashboards: auction revenue, bidder activity, and commission per sales agent
Take a closer look
Join us and make your company a better place
🧩 Implementation Scope
ERP Platform: Odoo 18 Enterprise (Saudi Localization)
Modules Deployed
- Auction listing, registration, and client invoicing.
- Multi-level commission per region, property type, and sales team.
- Real-time revenue tracking, profit analysis per auction.
- Contracts, variable shift scheduling, auction day attendance.
- Property files, client documents, auction reports
-
Third-party service providers (legal, marketing, logistics)
- Event profitability, attendance tracking, and finance KPIs
📈 Key Outcomes
100% digital auction management from property listing to invoicing.
Faster bidder registration and commission reconciliation.
40% reduction in manual paperwork and auction day errors.
Improved visibility into region-wise auction revenue.
Payroll integrated with event staffing and attendance.
Let's Connect
Get in touch with your customers to provide them with better service. You can modify the form fields to gather more precise information.