The challenge
Where Aloula Auctions started
Aloula Auctions operated in a fast-paced, high-stakes market with limited digital infrastructure. Key challenges included:
Manual auction registration, attendance, and bidding processes
Inaccurate commission tracking per auction and region
Delays in financial reconciliation and invoice issuance
No real-time visibility on auction revenue and client settlements
Fragmented HR and payroll operations
How GBH delivered
5 phases from mapping to go-live
GBH implemented Odoo end to end for Aloula Auctions, configured around how the business actually works.
Phase 01Process Mapping
- Analyzed end-to-end auction flow: property listing → bidder registration → auction day → invoicing → commission payout
- Identified issues with cash handling, manual reporting, and post-auction settlements
Phase 02ERP Design & Setup
- Configured Odoo for auction-specific sales flows, commission structures, and bidder tracking
- Enabled project-based accounting per auction event
- Customized HR and payroll based on auction staff shifts and regional variations
Phase 03Testing & UAT
- Simulated live auction events with dummy data
- Verified accounting entries, commission payouts, and bidder invoices
Phase 04Training & Launch
- Trained teams on auction registration, post-auction reporting, and finance approvals
- Went live with real estate events in Riyadh and Jeddah
Phase 05Post-Go-Live Enhancements
- Added integration with online bidding platforms (future roadmap)
- Developed KPI dashboards: auction revenue, bidder activity, and commission per sales agent
Scope
What we implemented
ERP PlatformOdoo 18 Enterprise (Saudi Localization)
Sales ManagementAuction listing, registration, and client invoicing.
Commission EngineMulti-level commission per region, property type, and sales team.
AccountingReal-time revenue tracking, profit analysis per auction.
HR & PayrollContracts, variable shift scheduling, auction day attendance.
Document ManagementProperty files, client documents, auction reports
Vendor ManagementThird-party service providers (legal, marketing, logistics)
Custom Reports & DashboardsEvent profitability, attendance tracking, and finance KPIs
Results
What changed for Aloula Auctions
100%Digital auction management from property listing to invoicing.
Faster bidder registration and commission reconciliation.
40%Reduction in manual paperwork and auction day errors.
Improved visibility into region-wise auction revenue.
Payroll integrated with event staffing and attendance.
Ongoing partnership
How GBH supports Aloula Auctions today
Functional support and an SLA-based helpdesk
System enhancements as the business grows
Tax and compliance updates
Training for new hires and process refreshers
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Science & Innovation Park, The British University in Egypt, El Shorouk, Cairo