Skip to Content
Client story · Retail & distribution

Misr Express for Trading – FMCG Logistics & Multi-Client Distribution

Misr Express is a leading Egyptian trading and logistics company with over 40 years in FMCG distribution. They serve as a distribution backbone for international brands, delivering excellence in warehousing, fleet management, and sales order fulfillment across Egypt.

IndustryFMCG Logistics, Distribution, Retail
LocationEgypt
PlatformOdoo 18 Enterprise (Egypt Localization)
Misr Express logo
Misr Express
Multi-company setup

One Odoo database, a company per principal

GBH implemented a multi-company Odoo ERP system, enabling Misr Express to manage multiple global accounts with full operational separation and performance tracking. Each brand runs on its own company environment within Odoo.

Each brand's operations (inventory, sales, expenses, and fleet) are isolated for reporting, cost control, and client SLA management, enabling Misr Express to deliver tailored services to each international partner.

J&J (Johnson & Johnson)
J&J (Johnson & Johnson)Global leader in pharmaceuticals and healthcare products. Operations include medical inventory distribution and compliance-based delivery scheduling.
SCJ (SC Johnson
SCJ (SC Johnson)A major player in home cleaning and pest control brands. Requires strict warehouse control and fast-moving consumer goods (FMCG) logistics efficiency.
Mars
MarsA top-tier confectionery and snack food brand. Sales and inventory cycles are fast-paced, needing daily restocking and promo-driven dispatch planning.
Toshiba
ToshibaHigh-value electronics requiring secure storage, serialized tracking, and warranty-related return handling.
EGF
EGFFocused on local Egyptian brands with high seasonal demand. Operations include flexible pricing models and region-specific stock movement tracking.
The challenge

Where Misr Express started

Before GBH’s engagement, Misr Express faced

Inability to manage multi-brand distribution from a centralized system
Manual tracking of warehouse operations and fleet deliveries
Delays in invoicing, returns, and payment cycles
Limited profitability insight per brand
No unified reporting across entities
How GBH delivered

5 phases from mapping to go-live

GBH implemented Odoo end to end for Misr Express, configured around how the business actually works.

Phase 01Business Process Mapping
  • Mapped logistics, fleet, inventory, procurement, and client servicing processes
  • Structured setup for multi-brand operations and delivery workflows
  • Defined gaps in HR/payroll workflows, brand-level reporting and client documentation.
Phase 02Odoo ERP Implementation
  • Created separate companies per brand inside one Odoo instance
  • Linked procurement, warehouse, fleet, and client service workflows
  • Enabled inter-company transactions and cost center tracking
Phase 03Operational Modules Rollout
  • Automated picking, packing, delivery logs, and driver route assignment
  • Integrated barcode scanning and inventory location control
  • Implemented client-specific pricing and account-based invoicing
Phase 04Visibility & Reporting
  • Brand-specific dashboards for stock levels, order fulfillment, fleet usage
  • Profitability tracking by client, product line, and branch
Phase 05Training & Go-Live
  • Trained logistics, warehouse, finance, and sales coordinators
  • Rolled out phase-wise per brand entity (starting with J&J and SCJ)
Inside the system

Misr Express on Odoo

Misr Express Odoo screen
Misr Express Odoo screen
Scope

What we implemented

ERP PlatformOdoo 18 Enterprise (Egypt Localization)
Multi-CompanyEnabled with 5 client-specific branches
InventoryStock control, barcode management, multi-location inventory.
FleetDelivery route tracking, driver scheduling, vehicle logs.
SalesB2B order management per client brand.
AccountingETA e-invoicing, tax automation, and multi-company ledger setup.
PurchaseSupplier orders, demand forecasting, and brand-wise cost tracking.
DocumentsUploads of proof of delivery, contracts, and receipts.
Employees & PayrollStaff management, shift logs, and payroll compliance.
WebsiteInternal client portal for order tracking (optional expansion).
DashboardsReal-time client-wise KPIs, fulfillment metrics, and revenue analysis.
BarcodeWarehouse scanning and automation.
ApprovalsFinancial, operational, and HR approval flows.
Results

What changed for Misr Express

100%Separation of financials and operations per global client
50%Reduction in delivery time through optimized fleet assignments
Real-time visibility on warehouse stock and delivery status
Streamlined invoicing and reduced revenue leakage
Elimination of stockouts with smarter reordering logic
Ongoing partnership

How GBH supports Misr Express today

Resolving ERP issues and scaling modules based on evolving needs
Adding new brands/clients under the multi-company model
Custom dashboards and Power BI integrations
Financial consolidation across all client companies
E-invoice/e-receipt update handling and testing
Training new warehouse and finance staff
More client stories

Explore more from GBH

Free consultation

Want results like Misr Express?

Tell us about your business and what you need. A consultant replies within one business day.

Science & Innovation Park, The British University in Egypt, El Shorouk, Cairo
Book my free consultation