Misr Express for Trading – FMCG Logistics & Multi-Client Distribution
About the Client
Misr Express is a leading Egyptian trading and logistics company with over 40 years in FMCG distribution. They serve as a distribution backbone for international brands, delivering excellence in warehousing, fleet management, and sales order fulfillment across Egypt.
Industry: FMCG Logistics, Distribution, Retail
Location: Egypt.
🤝 Strategic Brand Partnerships (Multi-Company Setup)
GBH implemented a multi-company Odoo ERP system, enabling Misr Express to manage multiple global accounts with full operational separation and performance tracking. Each brand runs on its own company environment within Odoo, as shown in the screenshot you shared.
📌 Each brand's operations (inventory, sales, expenses, and fleet) are isolated for reporting, cost control, and client SLA management, enabling Misr Express to deliver tailored services to each international partner.
J&J (Johnson & Johnson)
Global leader in pharmaceuticals and healthcare products. Operations include medical inventory distribution and compliance-based delivery scheduling.
SCJ (SC Johnson
A major player in home cleaning and pest control brands. Requires strict warehouse control and fast-moving consumer goods (FMCG) logistics efficiency.
Mars
A top-tier confectionery and snack food brand. Sales and inventory cycles are fast-paced, needing daily restocking and promo-driven dispatch planning.
Toshiba
High-value electronics requiring secure storage, serialized tracking, and warranty-related return handling.
EGF
Focused on local Egyptian brands with high seasonal demand. Operations include flexible pricing models and region-specific stock movement tracking.
Business Challenges
Before GBH’s engagement, Misr Express faced
- Inability to manage multi-brand distribution from a centralized system
- Manual tracking of warehouse operations and fleet deliveries
- Delays in invoicing, returns, and payment cycles
- Limited profitability insight per brand
- No unified reporting across entities
GBH’s Solution
GBH deployed a fully integrated Odoo ERP system, customized for high-end design firms with project-based workflows and financial control.
🔍 Phase 1:
Business Process Mapping
- Mapped logistics, fleet, inventory, procurement, and client servicing processes
- Structured setup for multi-brand operations and delivery workflows
- Defined gaps in HR/payroll workflows, project budgeting, and client documentation.
⚙️ Phase 2:
Odoo ERP Implementation
- Created separate companies per brand inside one Odoo instance
- Linked procurement, warehouse, fleet, and client service workflows
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Enabled inter-company transactions and cost center tracking
📦 Phase 3: Operational Modules Rollout
- Automated picking, packing, delivery logs, and driver route assignment
- Integrated barcode scanning and inventory location control
- Implemented client-specific pricing and account-based invoicing
📊 Phase 4: Visibility & Reporting
- Brand-specific dashboards for stock levels, order fulfillment, fleet usage
- Profitability tracking by client, product line, and branch
👥 Phase 5: Training & Go-Live
- Trained logistics, warehouse, finance, and sales coordinators
- Rolled out phase-wise per brand entity (starting with J&J and SCJ)
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🧩 Implementation Scope
ERP Platform: Odoo 18 Enterprise (Egypt Localization)
Multi-Company: Enabled with 5 client-specific branches
Modules Implemented
- Stock control, barcode management, multi-location inventory.
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Delivery route tracking, driver scheduling, vehicle logs.
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B2B order management per client brand.
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ETA e-invoicing, tax automation, and multi-company ledger setup.
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Supplier orders, demand forecasting, and brand-wise cost tracking.
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Uploads of proof of delivery, contracts, and receipts.
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Staff management, shift logs, and payroll compliance.
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Internal client portal for order tracking (optional expansion).
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Real-time client-wise KPIs, fulfillment metrics, and revenue analysis.
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Warehouse scanning and automation.
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Financial, operational, and HR approval flows.
Outcomes & Value Delivered
📈 100% separation of financials and operations per global client
🕒 50% reduction in delivery time through optimized fleet assignments
📊 Real-time visibility on warehouse stock and delivery status
💸 Streamlined invoicing and reduced revenue leakage
📦 Elimination of stockouts with smarter reordering logic
🔗 GBH’s Ongoing Role
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